Resources
Learn how sample integrity actually works
Guides and blog deep-dives for research ops, panels, and insights leaders evaluating fraud stacks.
Start here
Core reading for research ops
Short primers that explain the threats Maxna is built to stop - and why timing matters.
Survey fraud detection guide (2026)
A practical map of bots, farms, pros, duplicates, and AI-written answers.
What is sample integrity?
Define the bar before you buy another QC tool or scrub another wave.
Pre-survey screening vs post-field cleaning
Why blocking at the gate beats cleaning after close.
Reduce reconciliations and bad completes
How clearer reject reasons shrink ops drag and supplier disputes.
Multi-supplier duplicate detection
Catch the same actor hopping panels mid-field.
Open-end quality and AI grading
Detect synthetic text that passes surface QC.
Platform
How Maxna works
Multi-layer pre-screening - outer shell, behavior, deep quarantine.
Threat library
What research teams are fighting
Each topic maps to signals Maxna evaluates at the gate.
Bots & scripts
Automated completes that never belonged in field - including headless and replayed sessions.
Click farms
Organized human labor completing surveys at scale with shared environments and timing clusters.
Professional respondents
High-frequency survey takers who game attention checks and hop identities across sources.
Duplicates & multi-ID
Same person, many panel accounts - especially dangerous on multi-supplier blends.
Geo & device spoofing
VPNs, mismatched location, and spoofed environments that break sample plans.
AI-written open-ends
Synthetic text that looks fluent but fails deeper quality and consistency checks.
From the blog
Latest articles
Practical writing for ops, panels, and insights leaders.
Survey Fraud Detection Guide (2026)
A practical 2026 guide to survey fraud detection - bots, click farms, duplicates, AI answers, and why pre-survey screening beats post-field cleaning.
What Is Sample Integrity?
Sample integrity means your survey respondents are real, unique, and attentive enough for decision-grade insights - not just 'completed' rows.
Click Farms in Market Research
How click farms pollute online sample, why they pass basic QC, and how multi-layer screening stops organized survey fraud.
AI-Written Survey Answers: How to Detect Them
Generative AI produces fluent open-ends that pass surface QC. Here’s how research teams detect and block AI-written survey responses.
Device Fingerprinting for Surveys (Beyond RelevantID)
Device fingerprinting pioneered by tools like Imperium RelevantID is necessary but not sufficient. Here’s the modern stack for survey fraud.
Pre-Survey Screening vs Post-Field Cleaning
Post-field cleaning removes some bad rows. Pre-survey screening stops fraud while quotas are open - and saves incidence, budget, and trust.
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